星期日, 9月 24, 2006

Psychology vs Marketing

Marketing 就好似psychology + common sense 都幾得意.

根據Maslow's Theory, 要做到self-actualization呢個stage 係好難.
但原來都有d 方法, ?人如何忠於自己, 達成自我實現.

EIGHT WAYS TO SELF ACTUALIZE
1)Experience things fully, vividly, selflessly. Throw yourself into the experiencing of something: concentrate on it fully, let it totally absorb you.
2)Life is an ongoing process of choosing between safety (out of fear and need for defense) and risk (for the sake of progress and growth): Make the growth choice a dozen times a day.
3)Let the self emerge. Try to shut out the external clues as to what you should think, feel, say, and so on, and let your experience enable you to say what you truly feel.
4)When in doubt, be honest. If you look into yourself and are honest, you will also take responsibility. Taking responsibility is self-actualizing.
5)Listen to your own tastes. Be prepared to be unpopular.
6)Use your intelligence, work to do well the things you want to do, no matter how insignificant they seem to be.
7)Make peak experiencing more likely: get rid of illusions and false notions. Learn what you are good at and what your potentialities are not.
8)Find out who you are, what you are, what you like and don't like, what is good and what is bad for you, where you are going, what your mission is. Opening yourself up to yourself in this way means identifying defenses--and then finding the courage to give them up.